“I’ve got your back.”
For generations of Australians, those words have meant more than simply offering help. They mean loyalty, trust, and standing beside someone when it matters.
I’VE GOT YOUR BACK takes that promise and extends it to the frontline workers and veterans who have spent their lives protecting and serving us.
Across the military, police, fire, ambulance and other frontline professions, having someone’s back is part of the culture.
People rely on one another in moments of pressure, uncertainty and danger. That trust can be absolute.
But when the shift ends, or a career of service comes to an end, the team environment can change. Some carry the weight of what they have experienced long afterwards.
We believe the promise of mateship should extend beyond the uniform.
I’VE GOT YOUR BACK gives everyday Australians a way to say:
We remember. We appreciate you. We stand beside you.
Australians have enormous respect for the people who protect and serve our communities. But appreciation is often felt without ever being expressed.
I’VE GOT YOUR BACK turns gratitude into action.
A shirt becomes a visible symbol. A few written words become a personal connection. A purchase helps fund practical, stigma-free wellbeing programs.
And thousands of individual acts of appreciation can become something much bigger.
A movement.
THE HAND ON THE BACK
The campaign symbol comes from one of the simplest human gestures: a hand on someone’s back.
It can say: Well done. I’m here. Keep going. You’re not alone.
The hand represents human connection and reassurance. The circle around it represents community, belonging and continuity.
When someone gives the wearer a natural pat on the back, their hand lands on the symbol.
The message becomes real.
Sometimes the strongest messages don’t need many words.
The movement begins with three simple things.
A visible statement that says you stand behind Australia’s frontline community.
Every T-shirt purchase gives you the opportunity to write a personal message of gratitude that will be delivered to a frontline worker beginning a Trek2Health program.
Your message is delivered to a Trek2Health participant, while profits from the campaign help fund practical, stigma-free wellbeing programs.
The shirt raises funds. The symbol raises awareness. The message creates connection.
Together, they create the movement.
You don’t need to be a counsellor, clinician or frontline professional to make a difference. Sometimes your role is simply to let someone know their service has been seen and appreciated.
I’VE GOT YOUR BACK gives every Australian a way to do exactly that.
Trek2Health does the professional work. I’VE GOT YOUR BACK gives the rest of us a role.
POWERED BY TREK2HEALTH
I’VE GOT YOUR BACK is powered by Trek2Health, an Australian charity dedicated to frontline wellbeing.
Trek2Health delivers practical, stigma-free, professionally guided, nature-based wellbeing programs that help frontline workers and veterans reconnect, rebuild resilience and move forward.
I’VE GOT YOUR BACK gives the wider Australian community a meaningful way to stand behind that work.
I’VE GOT YOUR BACK creates the participation. Trek2Health delivers the practical impact.
Our ambition is for the hand on the back to become a recognised Australian symbol of gratitude for those who serve, worn proudly in workplaces, communities, sporting clubs and homes across the country.
A symbol that starts conversations, carries meaning without needing explanation, and one day inspires people to simply say:
“I wear this because I’ve got your back.”
BE PART OF THE BEGINNING
Movements grow when ordinary people decide a message is worth carrying.
Wear it. Share it. Send it.
